Posted by Paul Feng – Vice President of Engineering, Product and UX, Google Play
Our annual Playtime occasion sequence kicks off this week and we’re excited to share the most recent product updates to assist your corporation thrive. We’re sharing new methods to develop your viewers, optimize income, and shield your corporation in an ever-evolving digital panorama.
Be sure to additionally take a look at information from #TheAndroidShow to be taught extra concerning the greatest replace to Gemini in Android Studio since launch that may assist enhance your staff’s developer productiveness.
Rising your viewers with enhanced discovery options
To assist folks uncover apps and video games they will love, we’re constantly enhancing our instruments and personalizing app discovery so you’ll be able to attain and interact your superb viewers.
Enhanced content material codecs: To make your video content material extra impactful, we’re making enhancements to the way it’s displayed on the Play Retailer. Portrait movies in your retailer itemizing now have a full-screen expertise to immerse customers and drive conversions with a outstanding “set up” button. Merely preserve creating wonderful portrait movies in your retailer itemizing, and we’ll deal with the remaining.
Our early outcomes are promising: portrait movies drive +7% enhance in whole watch time, a +9% enhance in video completion rely, and a +5% enhance in conversions.
We’ve additionally launched new options to create a extra participating and tailor-made expertise for folks exploring the Play Retailer.
- Personalised question suggestions: To assist customers begin their search journeys proper, we’ve launched personalised search question suggestions on Search Dwelling. This function is at present obtainable in English, with expanded help for extra languages coming quickly this 12 months.
- Curiosity pickers: Multi-select curiosity filters enable folks to share their preferences to allow them to get extra useful suggestions tailor-made to their pursuits. Earlier this 12 months, we introduced this for video games, and now these filters are additionally obtainable for apps.
Optimizing your income with Google Play Commerce
We need to make it easy for folks to purchase what you are promoting, so we’re targeted on serving to our 2.5 billion customers in over 190 markets have a seamless and safe buy expertise. Our instruments help you and your customers throughout each step of the journey, from fee setup, to the acquisition movement, to making sure transactions are safe and compliant.
Proactive fee setup: To assist extra consumers be buy prepared, we’ve been proactively encouraging folks to arrange fee strategies upfront, each throughout the Play Retailer and through Android system setup, and even throughout Google account creation. Our efforts have doubled the variety of purchase-ready customers this 12 months, now reaching over half a billion customers. And we’re already seeing outcomes from this method – In September alone, we’ve seen an nearly 3% enhance in international conversion charges, which suggests extra individuals are finishing purchases, which interprets on to larger income potential for you out of your apps and video games.
Expanded fee choices: Google Play already presents customers over 300 native fee strategies throughout 65+ markets, and we’re often including new fee strategies. US customers can now use Money App eWallet alongside bank cards, PayPal, direct provider billing, and present playing cards and customers in Poland will pay with Blik Banking.
Buy movement suggestions: Our new algorithmic suggestion engine helps folks uncover related in-app purchases they’re doubtless to purchase. Merely choose merchandise to function in Play Console, and we’ll advocate a preferred or associated choice at completely different moments within the buy journey, serving to customers discover what they want. Our early outcomes present a median of three% enhance in spend.
Cart abandonment reminders: If a person is searching a product in your app or recreation, however hasn’t but decided to buy, we’ll remind them about it later after they browse the Play Retailer. These computerized, opt-out reminders assist nudge customers to finish their buy.
Safe bio authentication: Customers can now get pleasure from a sooner and safer checkout expertise by selecting on-device biometrics (fingerprint or face recognition) to confirm their purchases, eliminating the necessity to enter their account password. This 12 months, we’ve seen adoption triple, as extra customers select bioauth to make their first buy.
Defending your corporation with the Play Integrity API
All the pieces we do at Google Play has security and safety at its core. That’s why we’re persevering with to put money into extra methods to bolster person belief, shield your corporation, and safeguard the ecosystem. This consists of actively combating unhealthy actors who attempt to deceive customers or unfold malware, and supplying you with instruments to fight abuse.
The Play Integrity API might help you detect and reply to potential abuse equivalent to fraud, bots, dishonest, or information theft, making certain everybody experiences your apps and video games as meant. Apps that use Play Integrity options are seeing 80% much less unauthorized utilization on common in comparison with unprotected apps.
This is what’s new with the Play Integrity API:
- {Hardware}-backed safety alerts: Within the coming months, you’ll be able to opt-in to improved Play Integrity API verdicts backed by {hardware} safety and different alerts on Android 13+ gadgets. This implies sooner, extra dependable, and extra privacy-friendly app and system verification, making it considerably tougher and extra expensive for attackers to bypass.
- New app entry threat function: Now out of beta, this function permits you to detect and reply to apps that may seize the display or management the system, so you’ll be able to shield your customers from scams or malicious exercise.
These are the most recent updates from Google Play! We’re at all times enhancing our instruments to assist handle the precise challenges and alternatives of various app classes, from video games and media to leisure and social.
We’re excited to see the way you leverage each our new and present options to develop your corporation. Try how Spotify and SuperPlay are already benefiting from options like Play Factors and Collections to attain highly effective outcomes:
