My visitor on this episode of the podcast is Terence Kawaja, the CEO and founding father of LUMA Companions, a boutique funding financial institution specializing in the digital media sector. Terry is a high-profile advisor for transactions within the advertising and marketing and promoting areas, and LUMA Companions publishes the notorious LUMAscapes market maps for these ecosystems.
The subjects of our dialogue embody:
- Terry’s basic perspective on the digital promoting fundraising and M&A atmosphere initially of 2025;
- Why 2024 was so gradual concerning digital promoting fundraising and M&A;
- Whether or not AdTech M&A follows the final enterprise cycle;
- Whether or not the social media platforms are acquisitive;
- How the altering composition of the FTC impacts the outlook for advert tech M&A;
- Which firms could be underestimated as consumers of AdTech;
- Whether or not the widespread adoption of AI instruments inside the digital promoting house is an accelerant for M&A;
- Whether or not the present digital media atmosphere is intently akin to any historic cut-off date.
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- INCRMNTAL. True attribution measures incrementality, all the time on.
- Clarisights. Advertising and marketing analytics that makes it simple to get solutions, iterate quick, and present the affect of your work. Go to clarisights.com/demo to attempt it out totally free.
- ContextSDK. ContextSDK makes use of over 200 smartphone alerts to detect a consumer’s real-world context, permitting apps to ship completely timed push notifications and in-app affords.
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