At present, I’m each excited and humbled to share a brand new chapter within the journey of MobileAction.
MobileAction has partnered with Skai’s (previously Kenshoo) Apple Search Advertisements enterprise unit, and welcomes the chance to interact with their present Apple Search Advertisements shoppers and buyer success staff. This has been within the works over the previous few months, and I lastly get to share this information with the cell advertising and marketing neighborhood. This partnership represents a strategic enhancement to our companies and gives substantial worth to our prospects and firm.
When my associate, Yekta Ozcomert, and I based MobileAction a decade in the past, our objective was easy however formidable: we wished to assist app builders and entrepreneurs reach an ever-competitive cell panorama. As a result of, we noticed firsthand how rapidly the business was evolving because the launch of the App Retailer and realized that builders wanted greater than only a software—they wanted a associate that might stand shoulder-to-shoulder with them. And, we would like MobileAction to develop with its prospects.
Again then, MobileAction was offering intelligence knowledge on App Retailer Optimization, cell promoting, and the cell app market. We had been one of many first entrants available in the market and disrupted the ASO market.
In October 2016, Apple launched Apple Search Advertisements, and we immediately knew it will reshape how apps attain their viewers, much like how Google Advertisements did for the net. We embraced the chance, created SearchAds.com and made it a core a part of our platform. We considered it as a pure extension of our intelligence platform and App Retailer Optimization merchandise.
Over time, we constructed our Apple Search Advertisements resolution to be essentially the most highly effective available in the market—one which’s trusted by app creators of all sizes, from indie builders to world enterprises. MobileAction grew to become the biggest official Apple Search Advertisements associate when it comes to each the quantity of promoting spent and the variety of apps that handle Apple Search Advertisements campaigns by means of marketing campaign administration platforms.
Skai has lengthy been acknowledged as a pioneer within the digital advertising and marketing business, with a deep experience in optimizing promoting campaigns for world manufacturers, particularly within the omnichannel house. Their dedication to innovation and excellence has set business benchmarks and impressed your complete business.
The partnership with Skai’s Apple Search Advertisements enterprise unit is about synergy and shared imaginative and prescient. Skai’s Apple Search Advertisements enterprise unit is full of seasoned app advertising and marketing consultants and world-class manufacturers that actually worth strategic app advertising and marketing. By bringing their Apple Search Advertisements operations underneath the MobileAction umbrella, we’re not simply rising in dimension—we’re rising in experience, functionality, and influence.
This transformational deal additionally cements our place as the biggest Apple Search Advertisements associate on the planet. That’s not only a statistic; it’s an announcement of our dedication to innovate, to steer, and most significantly, to serve our prospects on the highest stage. Now, with Skai’s Apple Search Advertisements shoppers’ potential and the devoted buyer success staff on board, we will ship much more modern options, deeper insights, enhanced worth {and professional} assist to anybody striving to develop their apps.
From day one, we made the selection to remain targeted on actual buyer worth. It hasn’t at all times been straightforward, nevertheless it’s allowed us to keep up the integrity of our imaginative and prescient and really perceive our customers’ wants. That user-centric mindset is woven into each product we construct, each replace we roll out, and each dialog we now have.
And now, as we combine Skai’s Apple Search Advertisements enterprise unit, we’ll proceed that ethos: a relentless pursuit of innovation and real look after the builders and entrepreneurs who depend on us.
For those who’re a present MobileAction person or coming to us from Skai (welcome aboard!), you possibly can anticipate much more highly effective options and a deeper bench of experience to information your Apple Search Advertisements technique. Our expanded staff is right here to make sure a seamless expertise—protecting every thing from onboarding to day-to-day marketing campaign administration—so you possibly can deal with constructing and advertising and marketing world-class apps.
My co-founder, Yekta, typically talks about how each large leap we’ve taken got here from listening to our customers and embracing new challenges with open arms. As we embark on this new chapter, we’re fueled by the identical spirit of daring curiosity that launched MobileAction a decade in the past.
This can be a large leap ahead in our journey, and I’m grateful for everybody who has supported us alongside the best way. With this transfer and bringing among the business’s brightest minds on board, we’re able to set new benchmarks in app advertising and marketing and cell person acquisition.
Thanks for being part of our story—whether or not you’ve been with us since day one otherwise you’re simply discovering MobileAction now. It means the world to us that you simply belief us along with your development.
I can’t wait so that you can see what we now have deliberate subsequent. Keep tuned for extra updates.
Onward and upward,
Aykut Karaalioglu
Founder & CEO, MobileAction
