As Apple Adverts continues to evolve, customized product pages have grow to be a strategic device for entrepreneurs looking for to tailor their messaging at scale.
Now that Search tab adverts assist customized product pages and deep hyperlinks can drive much more related consumer journeys, the panorama for customized consumer acquisition in Apple Adverts has by no means appeared extra promising.
With MobileAction, an Apple Adverts companion, you may observe the efficiency of your customized product pages, monitor competitor ways, run automated checks, and fine-tune each marketing campaign from a single, unified dashboard.
And as we speak, we’ll discover how advert variations based mostly on customized product pages can enhance marketing campaign efficiency, share what’s new with Search tab adverts, and introduce how deep hyperlinks can improve the expertise even additional.
What are advert variations and the way do they work?
Advert variations are inventive permutations that stem from the customized product pages you’ve arrange in App Retailer Join.
At present, as much as 35 customized product pages per app will be created to focus on a number of viewers segments, providing you with a large inventive floor to talk on to totally different teams.
Inside search outcomes adverts, every variation will be assigned to particular key phrases or advert teams, making it attainable to focus on distinctive options, promotions, or messages based mostly on what a consumer is trying to find, as an alternative of counting on a single, generic product web page.
Customized product pages are supported throughout key Apple Adverts placements, together with search outcomes adverts, As we speak tab adverts, and now, Search tab adverts as nicely — increasing your capacity to serve related creatives at each stage of the App Retailer journey.
Which means higher alignment between your advert inventive and what customers see after the faucet, which may translate into extra installs and improved efficiency metrics.
And the affect is measurable. Based on MobileAction’s 2025 Apple Adverts Benchmark Report, customized product web page impressions elevated 13.6% year-over-year to six.56 billion, whereas conversion charges rose from 42.13% to 55.87%. These numbers affirm that CPPs usually are not only a inventive choice — they’re a high-impact device for enhancing acquisition outcomes in a aggressive cell advertising setting.
#To study extra about customized product pages, take a look at our information titled From newbie to professional: Customized product pages information
Search tab adverts now assist customized product pages
Till not too long ago, customized product pages have been solely obtainable for search outcomes and As we speak tab adverts. However Apple Adverts now allows customized product pages for Search tab adverts as nicely. This can be a important replace, particularly for advertisers who depend on upper-funnel visibility.
Search tab campaigns are sometimes the primary level of contact customers have together with your app. By pairing them with the appropriate customized product pages, you may higher management the narrative and direct customers to a product web page that’s aligned together with your marketing campaign goal.
This additionally opens the door to extra constant branding throughout placements and elevated testing flexibility.
Deep hyperlinks: Turning customized product pages into focused journeys
Customized product pages are already nice for aligning inventive with viewers segments, however when paired with deep hyperlinks, their affect grows.
With deep hyperlinks, you may direct customers not simply to a curated App Retailer web page, however immediately into a selected a part of your app as soon as they’ve put in it. For instance:
- A exercise app may hyperlink from customized product pages centered on “yoga classes” immediately into that part in-app.
- A meals supply app may promote “vegan eating places” and direct customers to a filtered display after set up.
When customized product pages and deep hyperlinks work collectively, they kind a smoother and extra purposeful journey — from impression to in-app motion.
Testing and iteration: What’s subsequent?
With so many variables to experiment with — from screenshots and previews to CTA messaging — entrepreneurs want a scientific method to perceive what’s working. That’s the place our upcoming CPP A/B Testing device will allow you to transfer past guesswork.
It’s constructed immediately into the MobileAction and designed to:
- Monitor efficiency throughout a number of customized product pages-based advert variations
- Run structured A/B checks with real-time insights
- Establish the top-performing combos with out switching instruments
For example, should you’re testing between seasonal messaging and always-on messaging inside CPPs, our CPP A/B Testing device helps you perceive which drives stronger conversion uplift and for which viewers segments.
You’ll have the ability to take a look at, observe, and refine customized product pages in a single cohesive movement, providing you with higher management over inventive optimization and price range effectivity.
The underside line
With Apple Adverts increasing assist for customized product pages throughout extra placements and the power to attach these experiences with deep hyperlinks, app entrepreneurs now have the toolkit to ship extra customized, intent-driven journeys.
Advert variations aren’t nearly design variations — they’re about relevance. The extra your advert expertise mirrors what customers are in search of, the extra probably they’re to interact.
Whether or not you’re simply getting began with customized product pages or already scaling campaigns, now could be the time to experiment, analyze, and adapt. And with our upcoming A/B testing device, you’ll be one step forward of the curve!
Need early entry to our CPP A/B Testing device? Be part of the waitlist as we speak and reserve your spot.
