Posted by Aurash Mahbod – VP and GM of Video games on Google Play
We’re stepping up our multiplatform gaming providing with thrilling information dropping at this yr’s Recreation Builders Convention (GDC). We’re bringing customers extra video games, extra methods to play your video games throughout gadgets, and improved gameplay. You may learn all concerning the updates for customers from The Key phrase. At GDC, we’ll be diving into all the newest video games coming to Play, plus new developer instruments that’ll assist enhance gameplay throughout the Android ecosystem.
At this time, we’re sharing a more in-depth have a look at what’s new from Play. We’re increasing our assist for native PC video games with a brand new earnback program and making Google Play Video games on PC typically accessible this yr with main upgrades. Take a look at the video or maintain studying under.
Google Play connects builders with over 2 billion month-to-month lively gamers1 worldwide. Our instruments and options enable you have interaction these gamers throughout a variety of gadgets to drive engagement and income. However we all know the gaming panorama is consistently evolving. An increasing number of gamers benefit from the immersive experiences on PC and need the flexibleness to play their favourite video games on any display.
That’s why we’re making even greater investments in our PC gaming platform. Google Play Video games on PC was launched to assist cell video games attain extra gamers on PC. At this time, we’re increasing this assist to native PC video games, enabling extra builders to attach with our large participant base on cell.
Increasing assist for native PC video games
For video games which are designed with a PC-first viewers in thoughts, we’ve added much more useful instruments to our native PC program. Video games like Wuthering Waves, Keep in mind of Majesty, Genshin Impression, and Journey of Monarch have seen nice success on the platform. Primarily based on suggestions from early entry companions, we’re taking this system even additional, with complete assist throughout sport growth, distribution, and development on the platform.
- Develop with Play Video games PC SDK: We’re launching a devoted SDK for native PC video games on Google Play Video games, offering highly effective instruments, resembling simpler in-app buy integration and superior safety safety.
- Distribute by Play Console: We’ve made it simpler for builders to handle each cell and PC sport builds in a single place, simplifying the method of packaging PC variations, configuring releases, and managing retailer listings.
- Develop with our new earnback program: Carry your PC video games to Google Play Video games on PC to unlock as much as 15% extra earnback.2
We’re opening up this system for all native PC video games – together with PC-only video games – this yr. Study extra concerning the eligibility necessities and learn how to be part of this system.
Making PC a simple alternative for cell builders
Bringing your sport to PC unlocks an entire new viewers of engaged gamers. To assist maximize your discoverability, we’re making all cell video games accessible3 on PC by default with the choice to choose out anytime.
Video games will show a playability badge indicating their compatibility with PC. “Optimized” implies that a sport meets all of our high quality requirements for an important gaming expertise whereas “playable” implies that the sport meets the minimal necessities to play properly on a PC. With the assist of our new customized management mappings, many video games may be playable proper out of the field. Study extra concerning the playability standards and learn how to optimize your video games for PC at present.
To reinforce our PC expertise, we’ve made main upgrades to the platform. Now, avid gamers can benefit from the full Google Play Video games on PC catalog on much more gadgets, together with AMD laptops and desktops. We’re partnering with PC OEMs to make Google Play Video games accessible proper from the beginning menu on new gadgets beginning this yr.
We’re additionally bringing new options for gamers to customise their gaming experiences. Customized controls is now accessible to assist tailor their setup for optimum consolation and efficiency. Rolling out this month, we’re including a helpful sport sidebar for fast changes and enabling multi-account and multi-instance assist by common demand.
Unlocking unique rewards on PC with Play Factors
That will help you increase engagement, we’re additionally rolling out a extra seamless Play Factors4 expertise on PC. Play Factors steadiness is now simpler to trace and extra rewarding, with as much as 10x factors boosters5 on Google Play Video games. This implies extra alternatives for gamers to earn and redeem factors for in-game gadgets and reductions, enhancing the general PC expertise.
Bringing new PC UA instruments powered by Google Adverts
Extra builders are launching video games on PC than ever, presenting a chance to succeed in a quickly rising viewers on PC. We need to make it simpler for builders to succeed in nice gamers with Google Adverts. We’re engaged on an answer to assist builders run consumer acquisition campaigns for each cell emulated and native PC titles inside Google Play Video games on PC. We’re nonetheless within the early levels of companion testing, however we stay up for sharing extra particulars later this yr.
Be a part of the celebration!
We’re celebrating all that’s to return to Google Play Video games on PC with gamers and builders. Check out the behind-the-scenes from our social channels and editorial options on Google Play. At GDC, you possibly can dive into the entire gaming expertise that’s accessible on the perfect Android gaming gadgets. Should you’ll be there, please cease by and say hiya – we’re on the Moscone Heart West Corridor!
1 Supply: Google inner information measuring month-to-month customers who opened a sport downloaded from the Play retailer.
2 Further phrases apply for the earnback program.
5 Provided for a restricted time interval. Further phrases apply.
