“Do you know that Apple search adverts carry out higher in case you have greater than 150 scores within the app retailer?”
Sure thats true! And I can say that after operating tons of of search advert campaigns for apps with no downloads to over hundreds of downloads a day! If you run search adverts on playstore, having at the very least 150 scores is essential to get folks to note you and begin taking motion (which is clicking and downloading). Now this brings us to 2 issues – how can we get the preliminary 150 scores and the way can we preserve it past that!
The important thing to reaching 150 scores and past whereas sustaining 4+ stars begins from understanding your buyer journey which allows you to filter and deal with customers who’re seemingly to offer good scores to your app. Now how do you do this?
First let’s perceive the client journey.The shopper journey, often known as the client’s journey, refers back to the collection of interactions and experiences {that a} person has along with your APP from discovering your APP in APP retailer to uninstalling it from their telephone, and in some circumstances, even past that. Now what you might want to do is to listing down all of the contact factors which usually will appear to be a tree and determine the client delight factors through the journey. These are actions or steps that are principally taken by your completely satisfied and happy customers. For instance, in a relationship APP, it might be to begin sending connections or messages and so forth. or spending an excessive amount of time in your APP on a regular basis, or opening it too often! The earlier you determine such behaviors that are more likely to point out greater engagement or satisfaction out of your customers, the extra seemingly you might be to get constructive critiques!
Think about this – solely 25% of all App set up customers will truly come again to utilizing your App for the second time.. Because of this the remaining 75% didn’t discover an lively resolution in your App. Now one of many coolest methods to extend your score is to ask for critiques from the 25% repeat customers as a result of they’re extra seemingly to offer you constructive critiques in comparison with the 75% who by no means got here again to your APP. How do you do this? Easy, all you might want to do is to ask for evaluation on second App open, or in case you have a trial, then ask for evaluation proper after they join the trial. You can too ask for critiques proper after then have signed as much as a subscription.
Here’s a case research from one of many APPs we ran this take a look at for. So this APP had a buyer score of 4.3 and was over 4 years previous.
What we did was, we moved the evaluation immediate after the trial activation and guess what we noticed?
Our score rely elevated by 4X!
Not solely that, we additionally elevated our common score from 4.3 to 4.5!
Now you may say that perhaps we obtained far more downloads in January, so right here is the obtain stats for the three months.
As you’ll be able to see, though we did get extra downloads in January in comparison with earlier months, the share of scores we obtained elevated by 3X!
Subsequently, whereas it is very important observe finest practices, it is usually essential to not observe them blindly. Whereas engaged on paywall optimization or person scores, it will be significant so that you can perceive the client journey and determine finest touchpoints to ask for critiques. Do not forget that its additionally okay to not get it proper the primary time. That is the place you might want to have a number of touchpoints able to be examined one after the opposite to determine the most effective performing touchpoint with the mixture of the most effective performing immediate to construct a sustainable scores pipeline.
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