Google Play enhances widget discovery to drive engagement together with your app

Posted by Yinka Taiwo-Peters – Product Supervisor

Android builders, we have heard you. Traditionally, one of many challenges with investing in widget growth has been discoverability and person understanding. You have requested for higher methods for customers to seek out and make the most of your widgets, and we’re delivering. Google Play now presents important enhancements to widget discovery, creating a primary alternative to re-engage together with your customers on a deeper stage.

We perceive that the trouble required to construct and preserve widgets must be justified by person adoption, that’s why we’ve designed these key enhancements, that are coming quickly to Google Play on Android telephones, tablets and foldables:

• Devoted Widgets Search Filter: Customers can now instantly seek for apps with widgets utilizing a devoted filter on Google Play. This implies your apps/video games with widgets might be simply recognized, serving to drive focused downloads and engagement.
• New Widget Badges on App Element Pages: We’ve launched a visible badge in your app’s element pages to obviously point out the presence of widgets. This eliminates guesswork for customers and highlights your widget choices, encouraging them to discover and make the most of this functionality.
• Curated Widgets Editorial Web page: We’re actively educating customers on the worth of widgets by way of a brand new editorial web page. This curated area showcases collections of fantastic widgets and promotes the apps that leverage them. This offers a further channel to your widgets to achieve visibility and attain a wider viewers.

What this implies for you:

• Elevated Consumer Engagement: Enhanced discoverability might translate to extra customers discovering and utilizing your widgets, resulting in elevated app engagement and person retention.
• New Alternatives for Consumer Interplay: Widgets provide a singular approach to supply worth and work together with customers on their house screens, fostering a deeper connection together with your app.
• Renewed Funding Justification: The improved discoverability options make widget growth a extra viable and rewarding funding.

We encourage you to revisit your app technique and think about the potential of widgets. With these new discovery instruments, Google Play is making it simpler than ever for customers to seek out and love your widgets. Now could be the time to leverage the facility of widgets and improve your Android app expertise.

This weblog submit is a part of our sequence: Highlight Week on Widgets, the place we offer sources—weblog posts, movies, pattern code, and extra—all designed that will help you design and create widgets. You possibly can learn extra within the overview of Highlight Week: Widgets, which might be up to date all through the week.