Take Your App to the Subsequent Degree with Fundraising and Product Progress Methods
What an unimaginable time we had just lately taking on the App Masters YouTube channel with my good buddy Imen Clark, the gifted founder and CEO of Prickly Pear Well being!
Steve P. Younger graciously handed over the reins for a particular episode centered on Ladies in Tech: AI, Fundraising, & Product Progress Methods. It was an inspiring dialog full of useful insights and a complete lot of enthusiasm.
The power was excessive proper from the beginning as we celebrated Imen’s implausible achievement – elevating $350,000 in a pre-seed funding spherical for Prickly Pear Well being, exceeding her preliminary aim of $250,000. Listening to her journey navigating the funding area was really inspiring.
Imen then shared the highly effective mission behind Prickly Pear Well being: to handle the disproportionate prevalence of mind circumstances in ladies by providing a next-generation digital well being answer for customized mind well being. This unimaginable app makes use of conversational AI to behave as a companion, contemplating hormonal fluctuations and tailoring interventions for psychological readability, emotional well-being, and cognitive resilience throughout perimenopause.
As a Prickly Pear App beta consumer myself, I can attest to its considerate design and useful reminders.
One of many key takeaways from our dialogue was Imen’s emphasis on the significance of niching down your product. As she correctly put it, “a product for everyone is a product for no person”.
By focusing particularly on ladies within the menopausal transition, the Prickly Pear App has been capable of deeply perceive and cater to their distinctive wants.
Insider Fundraising Ideas
Imen shared some invaluable secrets and techniques, emphasizing the important “why you and why now” for buyers. She pressured the significance of getting loud about your imaginative and prescient and constructing relationships with buyers earlier than you want the cash, highlighting that approaching them when you’ve a runway places you able of energy. The importance of the primary verify and figuring out what makes you fundable had been additionally key factors.
Fundraising Classes & Technique
- Why You & Why Now? 🚀
- Get Loud About Your Imaginative and prescient! 🎤
- Construct Relationships Earlier than You Want Them 🤝
- Be Strategic In regards to the First Verify 💰
- Know What Makes You Fundable (Particularly as a Girl in AI) 🤖
- Knowledge + Story = Magic 📊✨
- Ask for Recommendation, Get Cash. Ask for Cash… Nicely, You Know. 💡➡️💵
- Rejection = Knowledge 🔄
Fundraising Insights from an Investor
- Robust introduction
- Clear understanding of your TAM/SAM/SOM
- Assured and clear ask
- Confidence and coachability
We additionally acknowledged that enterprise capital isn’t the one method to construct a startup. Bootstrapping is a legitimate and sometimes empowering various to enterprise capital.
There are additionally non-dillutive funding choices, together with Accelerators by giant firms. Try this text for detailed information on these packages: “Fairness-Free Startup Accelerator Applications Each Founder Ought to Know About.”
AI Immediate – a – Lengthy
Being the tech lovers we’re, we explored how AI may be leveraged for fundraising decks and App Retailer Optimization (ASO), even working some reside prompts with totally different AI fashions. It’s wonderful how these instruments will help craft compelling pitches and refine app retailer listings!
Copy and paste these into your favourite LLM. I like to recommend Perplexty, Latimer, or ChatGPT.
- Immediate 1: Create a compelling one-sentence pitch for [your startup] that captures its distinctive worth proposition.
- Immediate 2: Describe the aggressive panorama for [your startup] and clarify your key differentiators.
- Immediate 3: Act as an ASO professional with over 10 years of expertise. 5 pull quotes from the App Retailer opinions for [your app] that we should always concentrate on when engaged on our ASO technique. Embrace constructive and destructive. Share why you supplied that quote and an motion we should always take due to it. Please present the ends in a desk format.
Prickly Pear App Demo
The spotlight for me was undoubtedly the reside demo of the Prickly Pear Well being app. It’s such an intuitive and supportive instrument.
We even shared a few of the implausible testimonials and suggestions obtained from early customers, underscoring the affect the app is already having.
🌿 Feeling Understood
💬 “I’ve been utilizing Prickly Pear Well being for just a few days now, and it’s already serving to me acknowledge patterns in my temper and power. The voice journaling feels so pure, and I love getting insights tailor-made only for me!”
🎙️ Voice Journaling is a Sport-Changer
💬 “The voice recording characteristic is a game-changer. I discover that talking my ideas helps me course of them higher. A pause button could be nice so I can acquire my ideas while not having to begin over!”
⏰ A Extra Structured Every day Move
💬 “I like that the app encourages me to set intentions within the morning. I’d like an choice to ‘set my day’ with wake-up and bedtime reminders, so my each day check-ins really feel extra structured and manageable.”
Wish to be a part of the Prickly Pear App beta?
WOMENxAI Neighborhood Members Constructing Cool Apps
We additionally took a second to shine a light-weight on different unimaginable ladies builders within the WOMENxAI neighborhood:
⚡ Dipti Bhide Co-Founder and CEO, LittleLit.AI – Youngsters AI Platform – serving to children be taught AI via video games.
⚡Miri Rodriguez, Founder and CEO, Empressa AI – Spearheading the Reliable AI for ladies motion, main the event of the primary AI platform and GPT mannequin by ladies.
⚡Isabella Kulstad, Founding father of Cloud IX, Inc. – An AI-powered cellular platform designed to assist survivors of sexual violence on school campuses.
And if you wish to join with a supportive AI neighborhood, I extremely encourage you to hitch us at WOMEN x AI! Everyone seems to be welcome, no matter your AI journey stage.
After all, no App Masters takeover could be full and not using a joke battle, so we squeezed in just a few tech-related jokes!
It was an absolute pleasure to share this area with Imen and to attach with the App Masters viewers. The power and keenness inside the tech neighborhood are really inspiring.
In case you missed the reside session, remember to try the complete dialog on App Masters YouTube Channel as Jenny and Imen talk about Ladies in Tech: AI, Fundraising & Product Progress Methods.
Let’s proceed to construct, innovate, and assist one another within the thrilling world of expertise!
Join with Jenny Kay Pollock and Imen Maaroufi Clark on LinkedIn for extra tips about taking your app to the subsequent degree.
