On this Episode
On this episode of the “All About Apps” podcast, we dive deep into the world of cell person acquisition (UA) with a deal with a vital situation – advert fraud. Joined by Deniz Kekeç (Innogames), Cansu Ağaoğlu (Modify), Faheem Saiyad (AppSamurai), and our gracious host Peggy Anne Salz.
With this wonderful panel of industy specialists in cell advert fraud prevention and information analytics, we discover how leveraging information can successfully fight fraudulent actions in cell UA campaigns.
On this episode, you’ll find out about,
- Metrics to look at for fraud detection
- Utilizing UA information to determine fraud patterns
- Advert fraud varieties & fight strategies
- Battling fraud in rewarded methods
Key Issues to Pay Consideration To
1:08 Get to Know the Panel
4:27 Conventional UA vs. Measured Strategy to UA
6:35 Noticing the Indicators of Advert Fraud
7:58 Key Metrics to Watch Out
11:13 Actual vs. Pretend Customers
13:20 Completely different Varieties of Fraud
18:20 Advert Fraud in Rewarded Programs
24:29 Teamwork to Fight Fraud
26:23 The Function of AI
29:40 Significance of Trade Collaboration
Try the opposite episodes right here!
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Advert fraud in cell person acquisition is a silent drain on advertising budgets, however the excellent news is that information holds the important thing to preventing again. On this episode of “All About Apps,” we uncover simply how highly effective analytics might be on the subject of recognizing and stopping fraudulent exercise in your UA campaigns. Whether or not it’s understanding the nuances between actual and pretend customers, dissecting the metrics that elevate purple flags, or tackling fraud in rewarded advert methods, our knowledgeable panel dives into actionable methods to guard your campaigns. With insights from trade leaders like Deniz Kekeç, Cansu Ağaoğlu, and Faheem Saiyad, you’ll go away geared up with a toolkit to outsmart fraudsters and maximize your advert spend. Plus, we additionally discover how AI and
Advert fraud in cell person acquisition campaigns is sort of a shadowy determine lurking within the digital advertising world—elusive but expensive. However right here’s the excellent news: with the suitable data-driven methods, you may shine a light-weight on these fraudulent actions and regain management of your campaigns. On this thrilling episode of “All About Apps,” trade heavyweights Deniz Kekeç, Cansu Ağaoğlu, and Faheem Saiyad crew up with Peggy Anne Salz to interrupt down the complexities of advert fraud. From recognizing the telltale indicators of faux installs to understanding how AI and collaboration play a pivotal position in fraud prevention, this dialogue is a goldmine for entrepreneurs seeking to safeguard their budgets and maximize ROI. Whether or not you’re grappling with bots, click on
