We’re delighted to announce the appointment of Alexandra Stamp as Head of Advertising and marketing.
Alex, who joins as the primary senior advertising rent, brings a wealth of expertise from main businesses, together with MHP Group, Croud, and Medialab. Most lately, as Head of Advertising and marketing at MHP Group, she targeted on multi-channel campaigns, model positioning and strategic partnerships to drive measurable enterprise outcomes.
Based in 2007, Yodel Cellular specialises in full-funnel cellular advertising methods, together with app retailer optimisation (ASO), paid media administration, retention, engagement and monetisation methods. We’ve helped scale a few of the world’s most profitable apps throughout industries, driving sustainable progress by means of data-led methods. Purchasers embrace UKTV, B&Q, The RAC, Breast Most cancers Care, Yodel Supply and TUI.
Alex mentioned, “It’s massively thrilling to be becoming a member of Yodel Cellular on the again of a sustained interval of spectacular progress. It’s been a difficult 18 months for a lot of businesses, however Yodel Cellular has flourished and continues to strengthen its place as a pacesetter in app progress.”
Mick Rigby, CEO of Yodel Cellular, added, “We’re thrilled to welcome Alexandra to the staff. Her experience in data-driven advertising and her observe report of delivering excellent outcomes make her the proper match for Yodel Cellular. As we proceed to increase, her management can be instrumental in driving our subsequent section of progress.”
The previous 12 months has been a landmark interval for Yodel Cellular, notably within the US, the place we’ve seen vital growth and consumer wins, together with Dick’s Sporting Items, Auto Nation Collect and Individuals Prepared. Our modern strategy to app progress was recognised globally, incomes us awards comparable to App Advertising and marketing Company of the 12 months 2024, Most Efficient ASO Marketing campaign of the 12 months 2023, and the Tradition 100 Award (best locations to work) in 2024.
On the core of Yodel Cellular’s success is its proprietary Infinite App Progress Loop, a novel, holistic framework that optimises each stage of the person lifecycle, from acquisition to person advocacy. Powered by information, this ongoing optimisation progress loop ensures steady enchancment with every iteration, driving sustainable, long-term app progress for purchasers worldwide.
