Launching and scaling an app means juggling acquisition channels, parsing numerous CSVs, and hopping between Apple Adverts and App Retailer Join dashboards.
We determined to finish that headache.
Immediately, the iOS Obtain Report is dwell in MobileAction.
iOS Obtain Report merges knowledge from App Retailer Join and Apple Adverts right into a single, versatile view—so you possibly can lastly see precisely the place downloads come from, how paid and natural work collectively, and what to do subsequent.
Why we constructed it
Groups saved operating into the identical partitions:
- Knowledge in silos – Numbers dwell in numerous instruments, making comparisons fairly difficult.
- Infinite CSVs– Hours vanish merging sheets, fixing formulation, and double-checking totals.
- Unclear paid-versus-organic impression – Price range talks stall as a result of nobody is bound what’s actually driving progress.
We constructed the iOS Obtain Report back to climb these partitions for good. By piping uncooked metrics from Apple’s official APIs right into a single, repeatedly refreshed dashboard, we exchange handbook reconciliation with real-time readability.
No extra fragile spreadsheets – only one trusted narrative that permits entrepreneurs, UA managers, and executives to agree on what occurred, why it occurred, and learn how to double down earlier than the second passes.
The way it works
We pull official metrics by way of Apple’s APIs regularly. Apple Adverts delivers tap-through installs; App Retailer Join provides complete downloads plus granular supply buckets (e.g., Search, Browse, App Referrer, Internet Referrer). From there, we calculate:
- Apple Adverts Downloads = Faucet-Via Installs
- App Retailer Natural Downloads = (Search + Browse) − Apple Adverts Downloads
- App Retailer Paid Downloads = App Retailer Whole − App Retailer Natural
As a result of we mirror Apple’s personal definitions, what you see in MobileAction matches the uncooked APIs, making life simple for advertising groups.
A fast tour of the dashboard
Open the report, and the very first thing you see is a timeline. A strong line traces the interval you’re analysing; a dashed line shadows any comparability vary you select. Toggle from month-to-month to every day granularity to catch weekend spikes, or zoom out for year-over-year context.
Beneath the chart, you’ll discover a supply breakdown.
Need to isolate Browse efficiency after a characteristic placement? One click on.
Curious whether or not a creator’s TikTok marketing campaign moved the needle? Filter for Internet Referrer and watch the numbers replace in actual time.
A paid-versus-organic dial sits beside the supply panel, giving an at-a-glance learn on incremental carry from Apple Adverts.
If natural installs maintain climbing whereas adverts keep flat, that metadata refresh you shipped final dash is paying off—and you’ve got the proof to point out it.
Able to share? Hit Export, and the precise view in your display screen converts right into a CSV!
#All connections are read-only, and our SOC 2 Sort 2 infrastructure retains each byte encrypted at relaxation and in transit.
Able to unlock the complete image?
If you happen to’re uninterested in juggling exports and explaining away knowledge gaps, the repair is already in your toolkit. The iOS Obtain Report ships with each MobileAction plan, so no add-on or improve is required. All it takes is a fast authentication with App Retailer Join.
So log in, flip the combination swap, and watch disconnected knowledge threads weave into one clear narrative of your app’s momentum. Open the iOS Obtain Report now and discover your unified obtain story as we speak.
