Take Your App to the Subsequent Stage with Fundraising and Product Development Methods
What an unimaginable time we had just lately taking on the App Masters YouTube channel with my good buddy Imen Clark, the gifted founder and CEO of Prickly Pear Well being!
Steve P. Younger graciously handed over the reins for a particular episode targeted on Ladies in Tech: AI, Fundraising, & Product Development Methods. It was an inspiring dialog stuffed with beneficial insights and a complete lot of enthusiasm.
The vitality was excessive proper from the beginning as we celebrated Imen’s improbable achievement – elevating $350,000 in a pre-seed funding spherical for Prickly Pear Well being, exceeding her preliminary purpose of $250,000. Listening to her journey navigating the funding house was actually inspiring.
Imen then shared the highly effective mission behind Prickly Pear Well being: to handle the disproportionate prevalence of mind circumstances in girls by providing a next-generation digital well being answer for customized mind well being. This unimaginable app makes use of conversational AI to behave as a companion, contemplating hormonal fluctuations and tailoring interventions for psychological readability, emotional well-being, and cognitive resilience throughout perimenopause.
As a Prickly Pear App beta person myself, I can attest to its considerate design and useful reminders.
One of many key takeaways from our dialogue was Imen’s emphasis on the significance of niching down your product. As she correctly put it, “a product for everyone is a product for no one”.
By focusing particularly on girls within the menopausal transition, the Prickly Pear App has been capable of deeply perceive and cater to their distinctive wants.
Insider Fundraising Ideas
Imen shared some invaluable secrets and techniques, emphasizing the essential “why you and why now” for traders. She pressured the significance of getting loud about your imaginative and prescient and constructing relationships with traders earlier than you want the cash, highlighting that approaching them when you could have a runway places you able of energy. The importance of the primary test and realizing what makes you fundable have been additionally key factors.
Fundraising Classes & Technique
- Why You & Why Now? 🚀
- Get Loud About Your Imaginative and prescient! 🎤
- Construct Relationships Earlier than You Want Them 🤝
- Be Strategic Concerning the First Verify 💰
- Know What Makes You Fundable (Particularly as a Girl in AI) 🤖
- Knowledge + Story = Magic 📊✨
- Ask for Recommendation, Get Cash. Ask for Cash… Properly, You Know. 💡➡️💵
- Rejection = Knowledge 🔄
Fundraising Insights from an Investor
- Sturdy introduction
- Clear understanding of your TAM/SAM/SOM
- Assured and clear ask
- Confidence and coachability
We additionally acknowledged that enterprise capital isn’t the one technique to construct a startup. Bootstrapping is a legitimate and infrequently empowering various to enterprise capital.
There are additionally non-dillutive funding choices, together with Accelerators by massive corporations. Try this text for detailed data on these applications: “Fairness-Free Startup Accelerator Applications Each Founder Ought to Know About.”
AI Immediate – a – Lengthy
Being the tech fanatics we’re, we explored how AI could be leveraged for fundraising decks and App Retailer Optimization (ASO), even working some dwell prompts with totally different AI fashions. It’s wonderful how these instruments will help craft compelling pitches and refine app retailer listings!
Copy and paste these into your favourite LLM. I like to recommend Perplexty, Latimer, or ChatGPT.
- Immediate 1: Create a compelling one-sentence pitch for [your startup] that captures its distinctive worth proposition.
- Immediate 2: Describe the aggressive panorama for [your startup] and clarify your key differentiators.
- Immediate 3: Act as an ASO professional with over 10 years of expertise. 5 pull quotes from the App Retailer evaluations for [your app] that we should always pay attention to when engaged on our ASO technique. Embody optimistic and detrimental. Share why you offered that quote and an motion we should always take due to it. Please present the ends in a desk format.
Prickly Pear App Demo
The spotlight for me was undoubtedly the dwell demo of the Prickly Pear Well being app. It’s such an intuitive and supportive instrument.
We even shared a number of the improbable testimonials and suggestions acquired from early customers, underscoring the affect the app is already having.
🌿 Feeling Understood
💬 “I’ve been utilizing Prickly Pear Well being for just a few days now, and it’s already serving to me acknowledge patterns in my temper and vitality. The voice journaling feels so pure, and I love getting insights tailor-made only for me!”
🎙️ Voice Journaling is a Sport-Changer
💬 “The voice recording function is a game-changer. I discover that talking my ideas helps me course of them higher. A pause button could be nice so I can accumulate my ideas without having to begin over!”
⏰ A Extra Structured Every day Stream
💬 “I like that the app encourages me to set intentions within the morning. I’d like an choice to ‘set my day’ with wake-up and bedtime reminders, so my each day check-ins really feel extra structured and manageable.”
Need to be a part of the Prickly Pear App beta?
WOMENxAI Neighborhood Members Constructing Cool Apps
We additionally took a second to shine a lightweight on different unimaginable girls builders within the WOMENxAI group:
⚡ Dipti Bhide Co-Founder and CEO, LittleLit.AI – Children AI Platform – serving to children study AI by video games.
⚡Miri Rodriguez, Founder and CEO, Empressa AI – Spearheading the Reliable AI for girls motion, main the event of the primary AI platform and GPT mannequin by girls.
⚡Isabella Kulstad, Founding father of Cloud IX, Inc. – An AI-powered cellular platform designed to assist survivors of sexual violence on school campuses.
And if you wish to join with a supportive AI group, I extremely encourage you to hitch us at WOMEN x AI! Everyone seems to be welcome, no matter your AI journey stage.
In fact, no App Masters takeover could be full and not using a joke battle, so we squeezed in just a few tech-related jokes!
It was an absolute pleasure to share this house with Imen and to attach with the App Masters viewers. The vitality and keenness throughout the tech group are actually inspiring.
In the event you missed the dwell session, be sure you try the complete dialog on App Masters YouTube Channel as Jenny and Imen talk about Ladies in Tech: AI, Fundraising & Product Development Methods.
Let’s proceed to construct, innovate, and assist one another within the thrilling world of know-how!
Join with Jenny Kay Pollock and Imen Maaroufi Clark on LinkedIn for extra tips about taking your app to the subsequent degree.
