2024 in a nutshell
When you’ve been following our weblog, you already know 2024 felt like a turning level for us. In my earlier submit, I described the 12 months as one in every of “reflection and development”—and it really was. We took a second to step again and ask: The place can we wish to go subsequent? How can we higher serve our world neighborhood of cell app publishers, builders, and entrepreneurs?
Now, we’re shifting from reflection to motion. As we start 2025, we’re totally dedicated to driving the most aggressive development in MobileAction’s historical past—aiming to double and even triple our market impression. Let’s stroll by how we plan to do it.
Why 2025 can be our boldest 12 months
Over the previous decade, we’ve seen the cell business change at breakneck velocity. Privateness rules have reshaped promoting, know-how booms and busts have come and gone, and person acquisition has develop into extra aggressive than ever. However one core fact stays: app entrepreneurs want dependable, clear, and innovation-focused instruments to thrive.
Before everything, our Skai acquisition considerably strengthened our Apple Search Adverts answer, cementing our place as the most important Apple Search Adverts accomplice worldwide.
We trusted our product; we at all times knew that SearchAds.com by MobileAction was probably the most superior product by way of know-how, and the market is beginning to validate that. In 2024, we gained plenty of customers from our opponents which made our consciousness develop about this actuality. However it additionally made us humbly acknowledge the areas the place we will develop and innovate, and we’re incorporating that as nicely.
We gained recent views on what “customer-first product growth” seems to be like at an excellent bigger scale. We’re listening to our shoppers and neighborhood members nearer than ever. After many conversations with prospects, we realized we would have liked an much more seamless product expertise, one which spans SMBs all the best way to the most important enterprises. We took these notes to coronary heart.
Innovation has plateaued for those who take a look at some corners of the cell business, however not right here. This 12 months, we’re scaling our tech investments and we’re dedicated to pushing even tougher to spark new options, new options, and new methods to make your day by day workflow smoother.
In 2024, we solidified our place out there. Now, we wish to be in every single place you look—business occasions, native meetups, main conferences—providing options that genuinely rework how you propose, run, and scale your person acquisition (UA) technique. We’re leaning into dominance.
If 2024 was our warm-up lap, 2025 is the primary race.
Redefining the cell development journey
We’re reevaluating the best way to streamline the whole person acquisition course of. Our mission is to create a one-stop platform that blends ASO information, paid person acquisition, automation, and intelligence in a means that’s simple for everybody—from the smallest indie builders to probably the most complicated enterprises.
As I’ve mentioned, we listened to everybody and right here’s what we modified (and goal to alter much more) primarily based in your suggestions:
1. Unifying Paid & Natural Search
Natural and paid search are two sides of the identical coin. We’re breaking down any silos that exist between these channels, serving to you get most returns in your advertising {dollars} and your product optimization efforts.
2. Elevated Advert Intelligence
With extra advert networks coming into the market, competitors is heating up, and scaling your campaigns has by no means been more durable. We imagine it’s essential to handle and optimize the whole artistic funnel from begin to end. That’s why we’re rolling out a extra complete funnel reporting system—providing a straightforward, at-a-glance information view—so you possibly can spot what’s working, pivot rapidly when wanted, and in the end drive higher outcomes throughout all of your campaigns.
3. Breakthrough in Market Knowledge
For our market intelligence suite, 2025 can be a 12 months of reinvention. And, what I imply by reinvention is we goal to disrupt the market intelligence enterprise for cell apps. We’ve spent the final 12 months “paying off” some technical debt, and now we’re able to unleash new options that provide you with a clearer image of market shifts—so you possibly can plan your subsequent strikes with confidence.
4. Ramping Up R&D
We imagine that the whole ecosystem advantages when know-how suppliers push the envelope. So, in 2025, anticipate extra frequent function releases, extra AI-driven insights (that truly ship worth), and deeper reporting capabilities throughout all merchandise.
5. Redefined Onboarding
We’ve redesigned our person flows so entrepreneurs can rapidly get from perception to motion. No extra juggling a number of dashboards; it’s time to simplify.
SearchAds.com by MobileAction: To excellence!
Our SearchAds.com by MobileAction product has had an unimaginable run in 2024. We’re proud to say that it’s now acknowledged because the main Apple Search Adverts administration and optimization platform. And, welcoming Skai’s Apple Search Adverts enterprise unit cemented that. Nonetheless, we all know there’s extra to do.
- Market Domination: Apple Search Adverts is among the many fastest-growing advert channels within the cell area, and we intend to stay on the forefront. When you’re operating campaigns on Apple Search Adverts, our objective is so that you can consider SearchAds.com by MobileAction first.
- Higher Communication: We wish to share why we imagine it’s probably the most superior answer. Sure, now we have unmatched automation and granular analytics, however we additionally convey a human ingredient: a devoted workforce guaranteeing shoppers have a real accomplice, not only a vendor. We would like higher communication with our shoppers, our companions and the general public.
- Even Higher Product: In 2025, which we began by being conscious of the areas of growth, our roadmap could be very clear. We wish to obtain product excellence. SearchAds.com by MobileAction goes to develop into a mature platform by eliminating the product’s slight deficiencies.
Model new App Retailer Optimization method
Beginning February 19, 2025, MobileAction will introduce its model new ASO Intelligence module which is able to embrace two devoted ASO packages. These packages are all about democratizing ASO—giving everybody from indie builders to large-scale publishers the natural search insights and instruments they should keep aggressive. And that’s only the start: we’re additionally getting ready extra ASO and Apple Search Adverts choices, enabling you to amplify paid search alongside natural discoverability in a single unified platform.
- Decrease Barrier for Novices: A brand new Primary tier means we’re now not simply catering to large budgets. When you’re simply beginning out, you shouldn’t must pay an arm and a leg for high-quality ASO information.
- Scalable Options for Rising Apps: As you stage up, the Professional plan provides deeper insights, competitor monitoring, superior key phrase instruments, and extra.
- Enterprise-Centered: For powerhouses that demand a customized suite of options, our Enterprise bundle brings much more superior analytics, strong localizations, in-depth efficiency studies, and hands-on help.
We’ve spent the final decade constructing a reputation as a go-to accomplice for natural and paid development, and we wish to carry that ahead into 2025 and past. At this time’s newcomers is likely to be tomorrow’s market leaders. We’re decided to assist make that occur.
Making room for partnerships, private connection & information sharing
Whether or not you’re an advert community, an MMP, or an indie dev neighborhood, we wish to discover co-marketing, co-development, and information sharing. The cell advertising world is sufficiently small that we will do large issues collectively.
The post-COVID world is turning into increasingly more regular. With in-person occasions’ impression coming again to the place it belongs, we’re extremely enthusiastic about assembly the business gamers. The collective information that comes from sitting down and exchanging concepts face-to-face can’t be overstated. I imagine that can reshape our business in 2025.
That is the 12 months we’re going to:
- Host Extra Meetups: Bringing native communities of app entrepreneurs collectively to share sensible insights, success tales, and classes realized.
- Be Current at Main Conferences: You’ll see MobileAction cubicles all over the world, to share our two cents and provide real-time assist together with your development challenges.
Provide Mentorship: It’s not simply discuss. We wish to mentor early-stage entrepreneurs, devs, and entrepreneurs who’re shaping the following decade of cell apps. That is our means of giving again to a neighborhood that’s allowed us to flourish. Anticipate extra information on that entrance!
Trying Forward: Be part of Us on This Journey
With 2025 now in full swing, we’re prepared to boost the bar on what it means to dominate the cell advertising panorama. From brand-new ASO Intelligence packages to a completely built-in person acquisition platform, each step we take is about empowering you—our prospects, companions, and neighborhood.
What Comes Subsequent?
- Fast Innovation: Anticipate new options, product enhancements, and expansions to our intelligence options at a tempo you’ve by no means seen from us earlier than.
- Wider Entry: As a result of success isn’t only for mega-publishers. We’re ensuring everybody has the chance to develop.
- International Resurgence: Because the world normalizes, we imagine a recent wave of collaboration and neighborhood occasions will reshape and energize the whole cell area.
Keep tuned, keep bold, and prepare for our greatest 12 months but. We will’t wait to see the place this street takes us—collectively.
Cheers to a groundbreaking 12 months forward!
