Unlock international progress with Google Play’s tax and compliance initiatives

Posted by Aditya Pathak – Product Supervisor, Google Play

We all know how advanced it may be to navigate the ever-changing panorama of commerce and funds, particularly in the case of international tax and regulatory compliance. In simply two years, we have seen a big improve within the variety of new laws impacting Google Play builders.

By partnering with Google Play, you are not simply accessing a worldwide market serving over 190 international locations; you are becoming a member of a robust ecosystem constructed on safety and belief. We perceive the challenges these regulatory modifications current, and we’re right here to help your progress each step of the way in which. That is why at Google Play, our groups work tirelessly behind the scenes to make compliance simpler for you, offering a secure, trusted, and thriving market for you and your customers.

Scaling a trusted ecosystem globally

• Simplified Compliance: We have now instruments and assets that can assist you navigate worldwide laws, together with shopper safety and cost compliance, so you’ll be able to deal with constructing modern apps and reaching a wider viewers.
• Safety and Belief: We prioritize consumer security with the most effective of Google’s expertise. Our Play Defend service scans billions of apps each day, and we prevented over $4 billion in fraudulent and abusive transactions in 2022 and 2023 mixed. We additionally proceed to put money into modern options like passwordless risk-based authentication for purchases in Korea that helps forestall fraudulent purchases. This dedication to safety builds shopper belief and confidence in Play and the broader Android ecosystem, which finally helps all builders succeed.

Unifying a platform for progress and effectivity

We’re dedicated to investing in a seamless and environment friendly expertise for builders on Google Play. Our platform helps you develop your online business; here is how:

• Versatile Tax Platform: We’re simplifying your tax administration by streamlining processes, offering clear steerage, and automating the place attainable so you’ll be able to deal with constructing nice apps. For instance, in response to latest laws, we’re serving to apply decrease withholding tax charges to qualifying builders situated in India, immediately boosting their take-home earnings.
• Streamlined Onboarding: Our versatile onboarding course of guides you thru numerous international compliance necessities, making certain a clean and environment friendly begin.
• Easy Accounting: Achieve clear insights into your earnings and transactions with our highly effective instruments and tailor-made experiences, empowering you to make knowledgeable enterprise selections.
• Enhanced Person Conversion: We’re at all times discovering methods to make it simpler for customers to subscribe to your service, purchase your app or make in-app purchases. For instance, we’re serving to extra customers retailer their cost data to allow them to make purchases with a single faucet. We’re additionally including experimentation options that can assist you check purchase flows and optimize consumer conversions.

We’re devoted to supporting your progress in an ever-changing regulatory panorama and are continually working to make Google Play the most effective platform for builders to thrive. Keep tuned for updates on new options, instruments, and assets designed that can assist you develop your online business and navigate the evolving apps and video games panorama.