Posted by Robbie McLachlan, Developer Advertising and marketing
In our newest movie for #WeArePlay, which celebrates the individuals behind apps and video games, we meet Mesty and Garri – the husband and spouse duo who created Tentang Anak. Their app helps dad and mom throughout Indonesia navigate their parenting journey with confidence: with a give attention to youngster well being, development monitoring, and offering accessible professional consultations.
What impressed you to create Tentang Anak?
Mesty: I noticed a lot misinformation about youngster well being and parenting, particularly in Indonesia the place there’s an enormous hole between the variety of pediatricians and kids. I needed to offer dad and mom with dependable, accessible info that would assist them elevate wholesome, well-rounded youngsters, permitting them to really feel assured and calm of their parenting journey.
Garri: For me, it was about seeing the necessity for a one-stop answer for fogeys. Every thing was scattered—being pregnant, development monitoring, professional recommendation—and I spotted we may create one thing that brings all of it collectively in a single place. I needed to construct a platform that supported dad and mom, particularly in distant areas, with every little thing they should elevate their youngsters with confidence.
How does Tentang Anak be certain that the professional recommendation is each correct and accessible to folks in distant areas of Indonesia?
Mesty: We be sure to accomplice with a staff of extremely certified pediatricians, psychologists, and youngster improvement consultants to make sure our recommendation is correct and up-to-date.
Garri: Precisely, staying present with the most recent analysis and greatest practices is essential. Misinformation can have a huge effect, particularly on the subject of youngster well being. Dad and mom typically flip to social media or unverified sources for solutions, which might result in confusion and even hurt. By partnering with certified consultants and consistently updating our content material, we be sure that dad and mom get correct, dependable, and well timed recommendation. That is particularly necessary in distant areas the place entry to healthcare professionals will be restricted.
How has Google Play supported Tentang Anak?
Garri: Google Play has offered us with the instruments and assist to optimize our app’s efficiency and engagement. From utilizing Google’s analytics and A/B testing to enhance the consumer expertise, to the seamless distribution by way of the Play Retailer, Google has been a key accomplice in scaling Tentang Anak and ensuring dad and mom throughout Indonesia can entry the app.
What’s subsequent for Tentang Anak?
Mesty: We’re targeted on increasing our attain throughout Indonesia, guaranteeing that extra dad and mom, particularly in distant areas, have entry to the assist and assets they want. We’re additionally enhancing our app with extra interactive options to maintain dad and mom engaged and knowledgeable.
Garri: On the identical time, we’re increasing our choices with merchandise for kids, together with youngsters’s books, nutritional vitamins, and skincare. Our aim is to make Tentang Anak the go-to platform and model for all issues parenting in Indonesia, and we’re excited to see how we will develop and assist much more households.
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