As AI and analytics proceed to drive innovation throughout industries, SciPlay’s Group Vice President, US Video games, Cameron Stewart, shares key developments he believes will form the business’s method to LiveOps and Personalization in 2025. Cameron’s insights supply a singular look into the way forward for real-time personalization and the rising instruments.
2025 gaming evolution: Shifting from segmentation to true personalization
“The business has relied on segmentation for years, however in 2025, it’s all about personalizing the participant expertise in actual time. As an alternative of grouping gamers, studios ought to look to crafting distinctive paths based mostly on particular person conduct. It is about making every session really feel tailor-made to the participant, whether or not they’re a first-time consumer or a long-time fan.”
AI and real-time occasion optimization in stay operations
“AI is a robust software that may improve stay operations when used thoughtfully. By analyzing participant conduct, it could assist us establish alternatives to optimize the timing and relevance of in-game occasions. Nevertheless, AI isn’t a magic bullet—it’s about leveraging it fastidiously to enrich human perception and creativity, making certain that each interplay feels intentional and significant for gamers.”
Elevating liveops as a strategic equal to recreation improvement
“LiveOps isn’t only a assist perform; it’s changing into a core a part of improvement technique. I feel extra firms will begin seeing it this fashion in 2025, giving LiveOps groups the identical strategic weight as recreation improvement. When LiveOps is handled as an equal, we will drive each short-term pleasure and long-term loyalty, making certain that gamers all the time have one thing new and related to interact with.”
Emphasizing retention over acquisition
“Retention is king, and within the coming yr, I anticipate a higher business shift in that path. It’s not nearly attracting new gamers however about ensuring they’ve an expertise that retains them coming again. Constructing sturdy, long-lasting connections with gamers will all the time trump short-term development from new customers.”
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